Google Shopping Campaigns: Boost Product Visibility - Google Ads Skip to content person Hi, Manage your Google account Show more accounts Hide more accounts add Add another account logout Sign out of all accounts add Add account logout Sign out add Create new Google Ads account More business products from Google Google Ads Merchant Center Google Business Profile Google Analytics Manage your site content preferences Marketing profile settings Privacy Policy · Terms of Service Access your Google accounts in one place. Sign in with Google Want to create a new Google Ads account? You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account. Cancel Create New Account Google Ads Overview Goals How it works Cost Articles & case studies Expert support Where to start? Start with foundations Business essentials Build your presence online Merchant Center Help shoppers discover and buy your products Google Business Profile List your business on Search and Maps Start advertising Overview Explore all that Google Ads has to offer How it works Create, set up, and launch a campaign Meet your goals Find solutions to meet your advertising goal Cost Get the most out of your budget Privacy Drive performance with privacy-centric solutions Solutions Create ads Performance Max Multiply conversions across Google channels YouTube Ads Reach and build connections with engaged viewers Search Reach people searching for the products or services you offer Demand Gen Create and convert new customer demand Display Promote your business where people browse online Local Services Ads Attract more local customers View all Ad tools Ask Advisor Your AI marketing agent that completes tasks for you Manager Accounts Manage multiple ads accounts Keyword Planner Optimize with the right keyword Google Ads Editor Quickly and easily edit campaigns at scale Google Ads Mobile App Track your campaign anywhere in real-time Reach Planner Customize your YouTube media strategy View all No-cost solutions Google Analytics Understand your website traffic Merchant Center Help shoppers discover and buy your product Google Business Profile Get your business on Google Learning & insights Expertise Think with Google Explore the latest insights and marketing strategies Accelerate with Google Get a personalized marketing strategy and learning plan Get support Partners Become a partner Gain training, insights, and rewards Work with a partner Get expert guidance for your campaign Help Get expert support Contact us for support with Google Ads Get help Browse help topics person Hi, Manage your Google account Show more accounts Hide more accounts add Add another account logout Sign out of all accounts add Add account logout Sign out add Create new Google Ads account More business products from Google Google Ads Merchant Center Google Business Profile Google Analytics Manage your site content preferences Marketing profile settings Privacy Policy · Terms of Service Access your Google accounts in one place. Sign in with Google Want to create a new Google Ads account? You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account. Cancel Create New Account Start now Sign in Schedule a meeting Sign in with Google Google Ads Google Ads Goals How it works Cost Articles & case studies Expert support Schedule a meeting Sign in Start now Overview Goals How it works Cost Articles & case studies Expert support Start with foundations Business essentials Build your presence online Merchant Center Help shoppers discover and buy your products Google Business Profile List your business on Search and Maps Start advertising Overview Explore all that Google Ads has to offer How it works Create, set up, and launch a campaign Meet your goals Find solutions to meet your advertising goal Cost Get the most out of your budget Privacy Drive performance with privacy-centric solutions Create ads Performance Max Multiply conversions across Google channels YouTube Ads Reach and build connections with engaged viewers Search Reach people searching for the products or services you offer Demand Gen Create and convert new customer demand Display Promote your business where people browse online Local Services Ads Attract more local customers View all Ad tools Ask Advisor Your AI marketing agent that completes tasks for you Manager Accounts Manage multiple ads accounts Keyword Planner Optimize with the right keyword Google Ads Editor Quickly and easily edit campaigns at scale Google Ads Mobile App Track your campaign anywhere in real-time Reach Planner Customize your YouTube media strategy View all No-cost solutions Google Analytics Understand your website traffic Merchant Center Help shoppers discover and buy your product Google Business Profile Get your business on Google Expertise Think with Google Explore the latest insights and marketing strategies Accelerate with Google Get a personalized marketing strategy and learning plan Partners Become a partner Gain training, insights, and rewards Work with a partner Get expert guidance for your campaign Help Get expert support Contact us for support with Google Ads Get help Browse help topics Show off your products Shopping ads for the shoppers who matter most — the ones looking for what you offer, whether they’re at home, on the go, or in-store. Learn more Reach the right shoppers with the right products Meet your goals Showcase your products Optimize Success starts with choosing the right goal With our product advertising, you can promote your online and local inventory, find better qualified leads and boost traffic to your website or physical store with a dedicated Google Shopping campaign. Goals Choose you goal Sales Leads Website traffic Show off your inventory with photos and more Shopping ads are more than just text—use a photo of your product, plus a title, price, store name, and more. Selected ad type Individual Product Multiple Products See what’s working. Fix what’s not. Our tools and detailed reports can tell you what’s working, what isn’t and how to improve your product advertising. Performance Clicks Partner with a Google Ads expert to set up your first campaign We’ll get you up to speed on the latest platform updates We’ll design a media plan that makes the most of your budget We’ll help you launch your first Google Shopping campaign with hands-on guidance Start now Get started in 3 steps We know it’s not easy to get started with a new Google Shopping campaign. Click on the text below to learn how to get started. Get started Upload your products Upload your product data to Google Merchant Center, so shoppers can see your inventory. Create your campaign Link your Google Merchant Center and Google Ads accounts, then create your product advertising campaign Set your budget Decide on a monthly cap. You’ll pay when people click through to your site or view your inventory. Tools and campaigns that can help you meet your goals Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools. Search ads Show up when people search for businesses like yours on Google and only pay when they click. Learn more Performance Max Achieve your goals across all of Google’s ad channels and inventory with a single campaign. Learn more Demand Gen campaigns Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action. Learn more Frequently asked questions Expand all Collapse all expand_all collapse_all What are Google Shopping Ads? add remove Google Shopping ads are created from your product data and include photos of your product, price, store name, and other helpful details. Unlike text ads, Shopping ads give users a more complete view of the items you sell before they click, resulting in more qualified leads. Learn more about how to create Shopping ads by visiting the What makes up a Shopping ad page. How do I advertise on Google Shopping? add remove If you have a Google Merchant Center account, you can create Shopping ad campaigns using your product data. You can choose from a Performance Max campaign, or a Standard Shopping campaign depending on your campaign goals. Your ads can appear in most Google ad channels including the Shopping tab, Google Search, Google Images, Maps, Gmail, YouTube, and the Google Display Network. Learn more about Shopping ad benefits and how they work by visiting the About Shopping ads page. How do I set up Google Shopping Ads? add remove Before you can set up Google Shopping ads, you need to sign up for a Google Merchant Center account and upload all your product data such as title, price, and images. You’ll also need to link your Merchant Center account with your Google Ads account to generate Shopping ads and create campaigns. Learn more about how to get started by visiting the Onboarding guide for Shopping ads page. What are Smart Shopping Campaigns? add remove Google Smart Shopping campaigns were automated campaigns that use machine learning to help retailers reach more people. In 2022, Google upgraded all Smart Shopping campaigns to Performance Max campaigns to give retailers access to more inventory and formats. Learn more about Performance Max Shopping ads by visiting the Create a Performance Max campaign with products from Merchant Center page. Footer links Follow us Products Google Ads YouTube Ads Merchant Center Business Profile Google Analytics Manufacturer Center Learning and support Accelerate with Google Think with Google Google Ads Help Center Your guide to Merchant Center Your guide to Google Ads Google Advertiser Community Partners and developers Google Partners Google Developers site Google Ads Scripts Google Ads Remarketing Tags Google Ads API More solutions Workspace Chrome Google Cloud AdSense AdMob Actual results will vary by advertiser. 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