Reach Customers Across YouTube & Search - Google Ads Skip to content person Hi, Manage your Google account Show more accounts Hide more accounts add Add another account logout Sign out of all accounts add Add account logout Sign out add Create new Google Ads account More business products from Google Google Ads Merchant Center Google Business Profile Google Analytics Manage your site content preferences Marketing profile settings Privacy Policy · Terms of Service Access your Google accounts in one place. Sign in with Google Want to create a new Google Ads account? You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account. Cancel Create New Account Google Ads Overview Goals How it works Cost Articles & case studies Expert support Where to start? Start with foundations Business essentials Build your presence online Merchant Center Help shoppers discover and buy your products Google Business Profile List your business on Search and Maps Start advertising Overview Explore all that Google Ads has to offer How it works Create, set up, and launch a campaign Meet your goals Find solutions to meet your advertising goal Cost Get the most out of your budget Privacy Drive performance with privacy-centric solutions Solutions Create ads Performance Max Multiply conversions across Google channels YouTube Ads Reach and build connections with engaged viewers Search Reach people searching for the products or services you offer Demand Gen Create and convert new customer demand Display Promote your business where people browse online Local Services Ads Attract more local customers View all Ad tools Ask Advisor Your AI marketing agent that completes tasks for you Manager Accounts Manage multiple ads accounts Keyword Planner Optimize with the right keyword Google Ads Editor Quickly and easily edit campaigns at scale Google Ads Mobile App Track your campaign anywhere in real-time Reach Planner Customize your YouTube media strategy View all No-cost solutions Google Analytics Understand your website traffic Merchant Center Help shoppers discover and buy your product Google Business Profile Get your business on Google Learning & insights Expertise Think with Google Explore the latest insights and marketing strategies Accelerate with Google Get a personalized marketing strategy and learning plan Get support Partners Become a partner Gain training, insights, and rewards Work with a partner Get expert guidance for your campaign Help Get expert support Contact us for support with Google Ads Get help Browse help topics person Hi, Manage your Google account Show more accounts Hide more accounts add Add another account logout Sign out of all accounts add Add account logout Sign out add Create new Google Ads account More business products from Google Google Ads Merchant Center Google Business Profile Google Analytics Manage your site content preferences Marketing profile settings Privacy Policy · Terms of Service Access your Google accounts in one place. Sign in with Google Want to create a new Google Ads account? You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account. Cancel Create New Account Start now Sign in Schedule a meeting Sign in with Google Google Ads Google Ads Goals How it works Cost Articles & case studies Expert support Schedule a meeting Sign in Start now Overview Goals How it works Cost Articles & case studies Expert support Start with foundations Business essentials Build your presence online Merchant Center Help shoppers discover and buy your products Google Business Profile List your business on Search and Maps Start advertising Overview Explore all that Google Ads has to offer How it works Create, set up, and launch a campaign Meet your goals Find solutions to meet your advertising goal Cost Get the most out of your budget Privacy Drive performance with privacy-centric solutions Create ads Performance Max Multiply conversions across Google channels YouTube Ads Reach and build connections with engaged viewers Search Reach people searching for the products or services you offer Demand Gen Create and convert new customer demand Display Promote your business where people browse online Local Services Ads Attract more local customers View all Ad tools Ask Advisor Your AI marketing agent that completes tasks for you Manager Accounts Manage multiple ads accounts Keyword Planner Optimize with the right keyword Google Ads Editor Quickly and easily edit campaigns at scale Google Ads Mobile App Track your campaign anywhere in real-time Reach Planner Customize your YouTube media strategy View all No-cost solutions Google Analytics Understand your website traffic Merchant Center Help shoppers discover and buy your product Google Business Profile Get your business on Google Expertise Think with Google Explore the latest insights and marketing strategies Accelerate with Google Get a personalized marketing strategy and learning plan Partners Become a partner Gain training, insights, and rewards Work with a partner Get expert guidance for your campaign Help Get expert support Contact us for support with Google Ads Get help Browse help topics New to Google Ads? Choose an offer to earn up to {$ion-cyo-award-amount--max} in ad credit and jumpstart your first campaign. Choose now Your {$ion-cyo-award-amount} in ad credit awaits. Sign up and complete billing setup to redeem your offer. Terms apply. Claim now Win customers from discovery to decision Your next customers are already exploring on YouTube and searching on Google. Make sure your business is the one they find. Start now search_spark Chat with Google Ads Play animation Pause animation play_arrow pause Redeem your offer now Congratulations on being referred to Google Ads. To earn your ad credit, choose your offer, sign up for Google Ads, complete your payment information, and meet the spend requirements within the given time period. See the terms and conditions for more information. Sign up Learn more Results for every goal, with Google Ads Lead Generation Sales Brand Awareness App Promotion Get the quality leads your business needs Whether they’re watching a “how-to” on YouTube or searching for a local expert, Google Ads finds the people who need your products or services. Turn their interest into phone calls, site visits, or form fills from customers who are ready to talk, capturing high-quality leads that drive measurable growth. Generate more leads Play animation Pause animation play_arrow pause Skip the gamble. Sell with Google. Millions of people rely on Google and YouTube to discover, research, and decide on their next purchase. Our AI-powered campaigns analyze real-time signals from Search, Maps, YouTube and more to predict who is ready to buy, ensuring every ad dollar you spend drives sales. Unlock more sales Play animation Pause animation play_arrow pause Create demand across Google and YouTube The best time to reach a customer is before their mind is made up. Use Google and YouTube to share your story alongside the topics and creators your customers already love. When you build brand awareness on our surfaces, you’re not just another ad in a feed; you become a brand they recognize, trust, and ultimately choose. Drive brand awareness Play animation Pause animation play_arrow pause Drive installs, build loyalty Reach your next power user the moment they need your app. Our AI-powered campaigns find the people most likely to drive growth for your business, whether you are acquiring new app users or re-engaging existing users. We do the heavy lifting to scale your reach across YouTube, Google Play, Search, and more. Promote your app Play animation Pause animation play_arrow pause Choose a sign-up offer to jumpstart your first campaign Select an offer that fits your monthly budget and sign up when ready. New advertisers will receive an ad credit after meeting the minimum spend requirement for the selected offer. Terms and conditions apply. Choose a sign-up offer to jumpstart your first campaign Select an offer that fits your monthly budget and sign up when ready. New advertisers will receive an ad credit after meeting the minimum spend requirement for the selected offer. Terms and conditions apply. OFFER A {$ion-cyo-award-amount} in ad credit {$ion-cyo-award-amount} in ad credit Spend {$ion-cyo-target-amount} with Google Ads in the first 60 days to unlock the credit. OFFER B {$ion-cyo-award-amount} in ad credit {$ion-cyo-award-amount} in ad credit Spend {$ion-cyo-target-amount} with Google Ads in the first 60 days to unlock the credit. OFFER C {$ion-cyo-award-amount} in ad credit {$ion-cyo-award-amount} in ad credit Spend {$ion-cyo-target-amount} with Google Ads in the first 60 days to unlock the credit. Select an offer to continue Start now to claim How to claim your offer Sign up and complete payment setup to apply the offer to your account. Start now to claim Unparalleled reach – only on Google and YouTube Get started Maximize your ROI by connecting your data Get better results from the start. When you set up Google Ads, connect your data sources, like Google Analytics and Google Tag Manager, so AI can learn from your signals and improve campaign performance. Get started Learn more Real results from real businesses Google Ads can help every business grow and succeed, from local shops to global brands. “We tripled our sales revenue from Google Ads using Performance Max.” Branch Basics Watch their story arrow_outward “I’ve nearly doubled my business’s e-commerce revenue with Google Ads” Oliver Pluff & Co. Watch their story arrow_outward “For every $1 we invest on Google Ads, we earn $5 back in revenue.” VIM & VIGR Watch their story arrow_outward “Google Ads is an incredible tool to get our products in front of new customers” COVRY Watch their story arrow_outward chevron_backward chevron_forward Performance statistics are specific to this advertiser and individual results may vary. Need help with your first steps? Chat with Google Ads Connect with our AI-powered chat and learn how Google Ads can help your business. Try asking a question or selecting a conversation starter below. How do Google Ads work? Ask something else We’re here to help Our support team is here to help with any Google Ads questions you may have. search_spark Chat with us call Call calendar_add_on Schedule a meeting Frequently asked questions Expand all Collapse all expand_all collapse_all Where do Google Ads show up? add remove Depending on your campaign type, Google Ads can appear across various Google-owned properties and partner networks, including: Google Search YouTube Google Play Discover Gmail Google Display Network By analyzing millions of real-time signals like location and search intent, Google Ads ensures your campaigns reach high-intent customers when they are ready to convert. How does Google Ads help you to reach potential customers? add remove Google Ads connects you with prospective customers across the Google and YouTube ecosystem as they research, seek inspiration, compare prices, or watch reviews. These trusted touchpoints help influence customers from discovery to decision; notably, 67% of users who encounter brands on social media are subsequently influenced by Google Search to buy a different brand.1 Which type of Google Ads campaign is right for my business? add remove The ideal Google Ads campaign aligns with your business’s specific marketing goals. Based on your goal (driving sales, generating leads, driving brand awareness or promoting an app), Google will recommend the best campaign type for you. Performance Max campaigns help you maximize conversions and ROI from a single, AI-powered campaign. Simply set your goals (like sales, leads, store visits, etc.), and Google AI automatically finds your most profitable customers wherever they’re searching, streaming, shopping and scrolling across Google’s ecosystem, including Search, YouTube, Maps, and more. Best For: Advertisers looking to drive sales, leads, or local store visits with a simple AI-powered campaign. Search campaigns connect your business with high-intent customers at the exact moment they are actively looking to buy a product or service on Google Search. Now supercharged by AI Max, these campaigns go beyond basic keyword targeting by using AI to deeply understand consumer intent and help you find even more untapped searches, ensuring your ads show up for the most valuable searches and drive strong conversions. Best For: Driving immediate website traffic, sales, and leads through highly specific keyword targeting on Google Search. Shopping ads show your products across Google Search as customers are discovering, researching, and deciding on their next purchase. Best for retailers, these visually engaging ads highlight your online or local store inventory with rich details like photos, prices, and reviews to build immediate confidence with shoppers. Best For: Retailers looking to promote online or local store inventory through visually engaging product listings across all Google and YouTube surfaces. Video Reach campaigns help you get your business’s story in front of more unique viewers across YouTube. Using Google AI to find the perfect mix of video formats to efficiently deliver your message at scale, these campaigns are the best for maximizing reach and brand awareness. Best For: Businesses who want to drive awareness through videos on YouTube (including Shorts). Video View Campaigns help you turn awareness into consideration by getting your business in front of customers most likely to choose to watch your ad. Google AI automatically shows the right creative and combination of ad formats to your audience, turning casual viewers into loyal customers. Best For: Businesses who want to drive consideration and engagement through videos on YouTube (including Shorts). Demand Gen campaigns help create and convert demand by reaching consumers even when they aren’t actively searching for you. Perfect for social advertisers, this campaign type uses visually immersive image and video ads across YouTube, Discover, Gmail and more to engage high-intent users. Best For: Advertisers who want to drive conversions with visually appealing, static or video assets on YouTube (including Shorts), Gmail and Discover. App campaigns help find new users, increase installs, and drive ongoing engagement within your mobile app. Powered by Google AI, this is the best campaign type for developers looking to promote their app Best For: App developers who want to drive installs with ad assets on Google Play, Search, YouTube, and the Google Display Network. How does Google AI help find high-value customers for my business? add remove Google AI predicts and targets the most valuable customers for your business by analyzing millions of real-time intent signals across our surfaces, like Search, YouTube, Maps, and more. By automatically filtering out low-intent prospects, AI-powered bidding optimizes your budget to focus entirely on the users most likely to drive return on investment (ROI). What Google Ads credits or promotional offers are available to businesses? add remove As a new advertiser with Google Ads, you can choose from a selection of introductory promotional credits. To activate, simply select an offer, and it will automatically be applied to your new Google Ads account upon sign-up. You will see the offer when you enter your billing information. 1 Google commissioned Ipsos Global Consumer Journeys, Dec 2025, Online survey, Global average of select countries (AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK) not weighted to reflect population size, Adults 18+, n=12,594 online shoppers who made a consumer good purchase requiring consideration in the past week (range of categories) and have discovered brands and/or products on social media Footer links Follow us Products Google Ads YouTube Ads Merchant Center Business Profile Google Analytics Manufacturer Center Learning and support Accelerate with Google Think with Google Google Ads Help Center Your guide to Merchant Center Your guide to Google Ads Google Advertiser Community Partners and developers Google Partners Google Developers site Google Ads Scripts Google Ads Remarketing Tags Google Ads API More solutions Workspace Chrome Google Cloud AdSense AdMob Actual results will vary by advertiser. 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