Google introduces new AI labels for Ads
Skip to main content
Ads & Commerce Blog
Expanding AI transparency in ads
["How can I learn new AI skills?", "What is Gemini Spark?", "How can Gemini help me study?"]
Preferences
Global (English)
Africa (English)
Australia (English)
Brasil (Português)
Canada (English)
Canada (Français)
Česko (Čeština)
Deutschland (Deutsch)
España (Español)
France (Français)
Greece (Ελληνικά)
India (English)
Indonesia (Bahasa Indonesia)
Ireland (English)
Italia (Italiano)
日本 (日本語)
대한민국 (한국어)
Latinoamérica (Español)
الشرق الأوسط وشمال أفريقيا (اللغة العربية)
MENA (English)
Nederlands (Nederland)
New Zealand (English)
Polska (Polski)
Portugal (Português)
România (Română)
Sverige (Svenska)
ประเทศไทย (ไทย)
Türkiye (Türkçe)
台灣 (中文)
Links
Images
RSS feed
x.com
Facebook
LinkedIn
Mail
Copy link
Google Ads
Expanding AI transparency in ads
Jul 09, 2026
|
x.com
Facebook
LinkedIn
Mail
Copy link
We’re introducing additional features, including a "How this ad was made" panel, to help people easily understand when generative AI was used to create or alter an ad.
Keerat Sharma
VP & General Manager, Ads Privacy and Safety
Share
x.com
Facebook
LinkedIn
Mail
Copy link
Read AI-generated summary
Google is adding new transparency features to help you identify ads created or edited with artificial intelligence. You can now view these disclosures in the "How this ad was made" section of the My Ad Center menu on Search, YouTube, and Discover. Advertisers must now use provided tools to label AI-generated content, ensuring you stay informed about the ads you see.
Summaries were generated by Google AI. Generative AI is experimental.
"Expanding AI transparency in ads" explains how you'll see more info about AI-generated ads.
Check the "How this ad was made" menu to see if AI created an ad.
Google automatically labels ads made with its own AI tools for you.
Advertisers can now manually label ads they created using other AI tools.
These updates help you understand how AI shapes the ads you see every day.
Summaries were generated by Google AI. Generative AI is experimental.
Google is making it easier to see if an ad was made using AI. You can now click the three dots on an ad to check if it was created or edited by AI tools. Advertisers must now label their content so you know exactly what you’re looking at. This helps keep ads honest and clear for everyone.
Summaries were generated by Google AI. Generative AI is experimental.
Explore other styles:
General summary
Bullet points
Basic explainer
As generative AI opens up new ways for businesses large and small to create ads, we’re introducing additional transparency features across our advertising products. We want to help people better understand the ads they see, while providing advertisers with straightforward tools to navigate evolving industry standards.
We're adding a “How this ad was made” section to the My Ad Center panel, accessible globally by selecting the three-dot menu or info icon on ads across Search, YouTube and Discover. This panel will indicate if an ad was created or edited with AI.
We want to make managing AI disclosures as simple as possible for advertisers. So when they use Google’s generative AI advertising tools to create ads, we’ll automatically add a disclosure to each ad’s My Ad Center panel. And when they create ads elsewhere, we’re introducing a control so they can easily indicate if they used generative AI. Based on local requirements, a label may also appear directly on the ad, either automatically or when an advertiser uses this control.
These updates build on our ongoing AI transparency work. We already embed imperceptible signals, like SynthID, into outputs from our generative AI tools. And in 2023, we introduced a requirement to disclose synthetic or digitally altered content in election ads.
Our existing ad policies already serve as important safeguards, along with our work to verify advertisers and share who’s behind an ad. We continue to prohibit misleading and deceptive ads, whether created with AI or not, to keep the platform safe for everyone.
POSTED IN:
Google Ads
Related stories
Google Ads
Optimize your reach and frequency across campaigns with video campaign groups.
Google Ads
Unlock deeper insights for YouTube brand campaigns.
Google Ads
Elevate your campaign performance with June’s Demand Gen Drop.
Google Ads
Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube
By
Romana Pawar
Google Ads
Expanding financial advertiser verification across Europe
By
Keerat Sharma
Google Ads
Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together.
Privacy
Terms
Help
More of Google
Google Products
Global (English)
Africa (English)
Australia (English)
Brasil (Português)
Canada (English)
Canada (Français)
Česko (Čeština)
Deutschland (Deutsch)
España (Español)
France (Français)
Greece (Ελληνικά)
India (English)
Indonesia (Bahasa Indonesia)
Ireland (English)
Italia (Italiano)
日本 (日本語)
대한민국 (한국어)
Latinoamérica (Español)
الشرق الأوسط وشمال أفريقيا (اللغة العربية)
MENA (English)
Nederlands (Nederland)
New Zealand (English)
Polska (Polski)
Portugal (Português)
România (Română)
Sverige (Svenska)
ประเทศไทย (ไทย)
Türkiye (Türkçe)
台灣 (中文)