How do you balance short and long-term marketing? ⚖️ Marketing effectiveness guru Les Binet breaks down his formula for sustainable growth and why pairing long-term brand building with short-term activation is non-negotiable. Catch his full breakdown and more insights from Google Marketing Live Delivered 👇
Google for Business AUNZ
Advertising Services
Pyrmont, NSW 2,101 followers
Welcome to your go-to hub for all things Google Ads and YouTube advertising across Australia and New Zealand.
About us
Welcome to your go-to-hub for all things Google Ads and YouTube Advertising across Australia and New Zealand.
- Website
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business.google.com
External link for Google for Business AUNZ
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Pyrmont, NSW
Updates
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Whether you’re a small brand or a category leader, the data on media effectiveness is clear: campaigns that include YouTube deliver 33% stronger overall business effects than those that don’t. Independent marketing consultant Rob Brittain recently analysed nearly 500 of Australia’s most effective marketing campaigns from the ACA Effies database (2018–2025). The verdict? YouTube significantly increases both short-term revenue and long-term brand equity by capturing intentional, engaged audiences. 📈 Read the full analysis and hear from Rob Brittain directly on Think with Google: https://goo.gle/3T4E1w2 #GMLAUNZ
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"Take big bets." 💥 In the age of AI, how do you stand out? For Eucalyptus Founder Tim Doyle, the answer is doubling down on big, creative storytelling. Discover his playbook for brand growth and why he sees YouTube as a massive, untapped opportunity. Catch all the insights from Google Marketing Live Delivered 👇
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AI has the potential to move consumers from Discovery to Decision faster, but only if they trust the platforms they're on. 🤝 For more insights shared at #GMLAUNZ, register to watch Google Marketing Live Delivered today: https://goo.gle/4h1qgbm Mark Wheeler
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“We’re living through the biggest transformation in Search.” 💫 Lou Wang, Google’s Senior Director Product Management, unpacks how AI is quickly evolving the way we search. Catch up on all the insights shared at #GMLAUNZ. Register now to watch Google Marketing Live Delivered 👉 https://goo.gle/3Rf5WsC
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1Cover Travel Insurance’s Search and PMax campaigns were converting effectively, but waiting for consumer intent was capping their growth. They needed to look higher up the funnel. Discover how they partnered with Custom Media to unlock new growth, using YouTube Demand Gen to reach travellers earlier in their planning phase. ✈️🧳 Swipe through to see their impressive results, and register to watch Google Marketing Live Delivered for more strategies shared at #GMLAUNZ. 👉 https://goo.gle/3SM0CNN
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A decade’s worth of innovation, packed into a single year. 🤯🚀 At #GMLAUNZ Melanie Silva, Google AUNZ's VP and Managing Director, shared how this massive acceleration is bringing us closer than ever to true, real-time, outcome-based marketing. Catch up on all the insights that will shape the future of your marketing campaigns. Register now to watch Google Marketing Live Delivered: https://goo.gle/4y3us0v
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AI has emerged as an invaluable tool for shoppers, yet it’s also made the path to purchase more complex... In the agentic AI era, brands looking to come out ahead need to show up on platforms consumers have confidence in. As Australia's most trusted platform for product search, Google has the power to turn browsers into buyers faster. 🎯 💡Learn more about how trust accelerates consumer action at Think with Google: https://goo.gle/4gIu7Kk
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Couldn’t make Google Marketing Live in Australia or New Zealand? 🇦🇺 🇳🇿 Catch up on the latest updates across Ads, AI, and YouTube from Google leaders, plus insights from industry experts on the broader market landscape. 👉 Register to watch Google Marketing Live on demand: https://goo.gle/3STt9B1 #GMLAUNZ
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Budget is 9x more important than ROI. 🤯 Effectiveness guru Les Binet is about to change how you look at your budget entirely. Catch his "Go Big or Go Home" insights straight from the #GMLAUNZ stage and learn what actually drives growth. 👉 Register to watch Google Marketing Live on demand: https://goo.gle/4xZn0Dz